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Research papers

We are alive, we are still a target!

This presentation is based on research comparing the perceptions of marketers and researchers about senior citizens to the reality of these third age individuals over 60 years. With the growth of this population, senior citizens have evolved and it...

Catalogue: Latin America 2010: The Innovation Journey
Author: Cristina Paez
Company: Apoyo
May 21, 2010
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Citation

Paez, C. (2010a, May 21). We are alive, we are still a target!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/we-are-alive-we-are-still-a-target-